Music Lesson Industry

This is an ideal time to own a Bach to Rock music school. Several economic, demographic, and psychographic trends combine to make a very compelling business case.

• According to a recent Gallup survey by NAMM (the National Association of Music Merchants) “interest in playing music is at an all-time high.” The study further indicates that “more people are currently playing music and own musical instruments than have in the last decade, despite challenges to music education programs in schools.”

• As schools and local governments cut music education programs, many are turning to private music lessons to fill the void understanding the value that music can bring.

• There is abundant research documenting that students that study music tend to perform better in other areas of study. Psychology of Music recently noted children trained in music “display superior cognitive performance in reading skills compared with their non-musically trained peers.”

• The number of Americans 65 and older is expected to more than double to 89 million by 2050, according to the Census Bureau. These Boomers, who are healthier, wealthier and living longer than ever, are staying active and seeking new hobbies and activities including taking music lessons. According to the NAMM Gallup survey “85 percent of the adults surveyed wished they had learned to play a musical instrument.” Bach to Rock capitalizes on the aging of Baby Boomers by contracting with senior living communities.